How Does Desirability Connect?


Here is my initial mindmap focusing on the desirability of a product. How companies might use the technique of greenwashing, falsely declaring to be sustainable just for an aesthetic product that attracts more sales - one of the many scandalous traits of the marketing world.

I then went on to explore what is called \"opposites\". The idea behind opposites is to take an issue and flip it, often revealing the solution was right in front of you. For example: 

Fast Fashion - Clothing made around trends that produce mass waste when the next trend arrives.

Slow Fashion - The idea that a quality piece of fabric can have longevity to it and has more value, reducing waste.


It was quite an eye-opener. A simple task that works in much broader problems too that don\"t revolve around the fashion world. What do you think?



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